Studio SaySay
Two white Sholy Hit mugs by Studio SaySay, one reading Sholy Hit, the other Holy Shit in blue

The Sholy Hit Mug: a Spoonerism with Consequences

Sholy Hit. Read it twice, then swap the first sounds.

Or just turn the mug round. The back has done it for you.

Innocent on the front, Holy Shit on the back

The front reads Sholy Hit in a blue serif, with Hit in italics. It could be a typo, or a pop song nobody remembers. On the back, the opening sounds trade places: Holy Shit, this time with Holy in italics.

It is a spoonerism, named after William Spooner, an Oxford don famous for doing it by accident, mid-sentence and in front of an audience. This one is entirely on purpose.

Say Sholy Hit out loud and you can already hear the back.

Front of the Sholy Hit mug and the back reading Holy Shit, side by side, in blue serif type
Same letters, different order.

A funny mug for exam results, surprises and colleagues

For exam results day, when the first reaction to the grade was exactly two words. For finals, a finished apprenticeship, or a driving test passed at the third attempt. For a birthday when the number on the cake comes as a bit of a shock.

For the first look at the inbox after a fortnight off. For the manager who keeps their composure over the quarterly figures and only loses their letters. And for colleagues with a sense of humour, who start reading the moment someone turns the mug.

Fair warning: the back says Shit. In meetings, keep the front facing out.

Two stacked Sholy Hit mugs on a light blue background, Sholy Hit on top, Holy Shit below
The excuse on top, the plain truth below.

White, or with colour inside

The mug comes in plain white or with a coloured inside and matching handle: yellow, pink, green, red, blue or black.

  • Sholy Hit mug in plain white
    White
  • Sholy Hit mug with a yellow inside and yellow handle
    Yellow
  • Sholy Hit mug with a pink inside and pink handle
    Pink
  • Sholy Hit mug with a green inside and green handle
    Green
  • Sholy Hit mug with a red inside and red handle
    Red
  • Sholy Hit mug with a blue inside and blue handle
    Blue
  • Sholy Hit mug with a black inside and black handle
    Black

Sholy Hit mug, ceramic, 330 ml, printed on both sides, dishwasher and microwave safe, 96 mm tall, 80 mm across the base. Shipped by a small business in Germany; current delivery times are shown in the Etsy shop. As a rule the mugs reach you a few days later.

€ 14.90 – 16.90

White € 14.90, with a coloured inside € 16.90.

Order on Etsy

Prefer your wordplay in German? All 23 designs are here – perhaps “Ich dich auch – Du mich auch.” fits better.